Echinacea purpurea Purple coneflower

Previous scientific name(s): Brauneria purpurea, Echinacea purpurea var. arkansana, Rudbeckia purpurea

Fairly drought tolerant; full sun or light shade. Beautiful purple flowers are borne single on long stems making this perennial species desirable for cut flowers. Prefers open prairies or woodlands but establishes on a wide range of soil types. Commonly included in wildflower blends or in roadside mixtures where both erosion control and beautification are desired.